Assembling the right color palette is foundational to a brand design. Individual colors create a distinct feel and help us establish a memorable personality for a brand. Colors stand out and help customers remember companies and identify them in the busy marketplace. We’ve helped a few clients take risks with their palettes and try colors […]

Choosing the right font pairings is an important part of your branding. Canva is a great tool for this, but the font library is extensive – it’s overwhelming! So I thought I’d help you get started. The clean and classic aesthetic is my favorite, so I chose some old-time favorites with added personality.⁠ When you […]

‘Lavender Haze’ was the name of my first drink at Bubble Love Nashville. I bought it on the day Taylor Swift’s Eras Tour landed in Nashville. It’s this mix of whimsical flair and traditional Chinese bubble tea that makes Bubble Tea Nashville so special. The owner, Anna Fields, found me through another Nashville business owner […]

Have you been on the hunt for the best Canva fonts for branding? With their vast library, it can be daunting! It’s an important decision as fonts are an essential part of the branding process. Just like color or photography style, fonts have a distinct personality. As we uncover the business’s personality, we know which […]

Logos play a big role in a business’s branding. A logo should spark instant recognition and get a customer excited that they’ve come across you. Think of how it feels when you see a Starbucks logo or a Chick Fil A logo on an exit sign – YES! They also help you stand out and […]

As soon as she reached out, I was excited to take on Jen from Allen Home Organizers’s brand identity project. We were connected by my former client Nashville Home Organizers, and we’re both boy moms, so right off the bat I knew it was going to be a great project! Jen was in need of […]

Emmert Wolf famously said, “a man is only as good as his tools.” While I believe that a little bit more than tools goes into creating a great brand design, I definitely have some favorite tools that help me as a brand designer! Let’s talk about my 4 must-have brand design tools. 1. Creative Market […]

Have you wondered if it’s time for a business rebrand? Having a look and feel that makes sense, attracts your ideal customers, and makes you proud is so important. You don’t have to reinvent the wheel! A rebrand can also be a refresh of what’s working and new design work to support it all. You […]

A brand strategy is a company’s unique plan that defines what visuals it will use and why it will use them to help endear it to ideal customers. The plan touches on audience, niche qualities, voice, color, imagery and overall personality. Every business needs a clear brand strategy as there are many benefits to having […]

Running and marketing a business is hard work, especially when you don’t have your branding established. Your business deserves a cohesive branding experience, and Laura Grant Design is here to help! When we partner together on brand design and website design, we determine not only the identity of the brand but also the vision for […]